This property (and the street, which runs in a horseshoe off Regent Street in the West End, I which it sits) is famous for its appearance on the cover of David Bowie’s 1972 album, The Rise and Fall of Ziggy Stadust and the Spiders from Mars.
The cover – which features Bowie (who was ill with the flu at the time) dressed as Ziggy Stardust standing outside the building under the light of a lamp – was one of several shots taken by photographer Brian Ward on a cold and wet night in January, 1972.
Originally taken in black and white, the selected image was subsequently hand-coloured by artist Terry Pastor for the album cover.
There’s been much commentary over the years about the sign which appears over Bowie’s head in the shot and reads K West. Bowie himself, lamenting the fact the sign had been removed when the furrier moved out in the early 1990s, commented later that that it had taken on “mystical overtones” for some fans who thought it was code for the word quest. But the truth is more mundane – it was apparently the name of a furrier who at the time occupied part of the building.
The back cover of the album featured Ziggy inside an iconic red phone box which was located just around the corner from number 23, still in Heddon Street. One of the K2 boxes, it’s since been replaced.
While the street has been considerably gentrified since Ziggy stood there (rather than a deserted back street, it’s now a popular al fresco dining area), a plaque was unveiled commemorating the role of the building in 2012 (pictured above).
The album, meanwhile, was released on 16th June, 1972, by RCA Records to what was generally a favourable reception.