
Designed by the architect Charles Fitzroy Doll in distinctive French Renaissance-style for the Frederick Hotels Company, the Hotel Russell opened on the east side of Russell Square in 1898.
The now Grade II*-listed building, which is said to have been based on the 16th century Château de Madrid in Paris, is clad in decorative Doulton’s thé-au-lait (“tea with milk”) terracotta.
Its facade incorporates the coats-of-arms of the world’s nations as they were in 1898 and above the entrance are life-sized statues of four queens – Elizabeth I, Mary II, Anne and Victoria – which were designed by sculptor Henry Charles Fehr (pictured). The Guilford Street frontage features busts of four Prime Ministers: Lord Derby, Lord Salisbury, William Gladstone, and Benjamin Disraeli.
The hotel’s interior features ornate fixtures and fitting including a Pyrenean marble staircase which runs off the opulent marble foyer and an interior courtyard housing a Palm Court. Each bedroom was fitted with an en-suite bathroom.
Its restaurant, now named the Neptune but originally named after Doll, was designed almost identically to the RMS Titanic‘s dining room (Doll designed both). That’s not the only Titanic connection – the hotel also features a bronze statue of a dragon on the stairs named ‘Lucky George’ and the Titanic carried an identical statue.
The hotel survived World War II largely intact – with the exception of a roof-top dome which was damaged in an air raid in 1941 and not replaced.
Fast forward to April, 2018, and the hotel reopened as the The Principal Hotel (on the 106th anniversary of the sinking of the Titanic) following an extensive £85 million, two year renovation by designer Tara Bernerd.
But the Principal Hotel Company sold its portfolio of hotels to Covivio a few months later and they, in turn, leased the management of the hotels to the InterContinental Hotels Group. The Principal was renamed the Kimpton Fitzroy London in October that year.
Alongside 330 or so rooms, amenities at the five star hotel include the glass-roofed Palm Court, cocktail bar Fitz’s (named for Charles Fitzroy Doll), and the coffee shop Burr & Co. There’s also a grand ballroom, meeting rooms and a fitness centre.
Interestingly, Doll designed another hotel, the Imperial, also on Russell Square, which opened in 1911. It was demolished in 1966.
For more, see www.kimptonfitzroylondon.co.uk/us/en/.
PICTURES: Top – David Iliff (licensed under CC BY 3.0); Right and below – Jack1956.

This is the final in our series on historic London hotels. We’ll be launching a new special series next Wednesday.
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