While pizza had been available in London restaurants some time before, the first dedicated pizzeria is said to have been the first Pizza Express located in Wardour Street in Soho.

The premises on the corner of Rupert Court and Wardour Street was established by Peter Boizot, who has reportedly first discovered pizza while in Italy in the 1940s, and, having witnessed the appearance of pizzerias elsewhere in Europe, decided to bring the concept to London.

Opening its doors on 27th March, 1965, the establishment was modelled on Italian pizzerias. Boizot had partnered with Italian designer, Enzo Apicella, to create an authentic Italian experience which included an open kitchen, simple furnishings and a wine menu (he also brought in a pizza chef from Sicily).

While the concept apparently wasn’t an instant success, it soon did catch on and Pizza Express opened further branches across the city – the first in Coptic Street next to the British Museum in 1967.

Sadly the Wardour Street premises was among dozens that the chain closed during the coronavirus pandemic in 2020.