HeidiA new pop-up shop has appeared in iconic Carnaby Street as part of a campaign aimed at helping to save endangered Asian lions, like Heidi, pictured above.

The initiative, supported by ZSL London Zoo and Carnaby, aims to help raise £5.7 million in funds for the Zoological Society of London’s Lions400 campaign through the sale of specially designed products.

There are only some 400 Asian lions left in the wild, living in the isolated Gir Forest in Western Gujarat, India, and vulnerable to threats including disease, disaster, poaching and a growing human population. 

The funds raised in the campaign will be used to build a state-of-the-art lion breeding centre and visitor experience at the zoo – where about a million people a year come into contact with the Asian lions including Heidi – as well as being used to extend conservation work in the field.

Among the items for sale in the shop at 15 Carnaby Street (pictured below) are T-shirts, bone china pieces, notebooks and badges created by fashion designer Elizabeth Emanuel and based on her lion sketch drawings as well as animal print notebooks and cards created by pop artist Rose Hill.

As well as selling products, the shop – which is only open for six weeks – is also hosting a series of free events. On Thursday, 19th June, Phd student Simon Dures will talk about African lions and their genetics at 1pm, 1,30pm, 6pm and 6.30pm. On 3rd July, Joanna Barker, the UK and Europe Conservation Programme coordinator will talking about marine mammal conservation in the Thames Estuary at similar times and, on 17th July, Nisha Owen, EDGE Conservation Biologist will talk about EDGE (Evolutionary Distinct and Globally Endangered) species.

For more, on the campaign, see www.zsl.org/support-us/lions400. For more on Carnaby Street, see www.carnaby.co.uk.

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Built as a barbican by King Edward I around 1275, the Lion Tower took its name from the fact that it was later used to house the Royal Menagerie.

Visitors to the Tower in the late 13th century would have crossed a causeway and drawbridge over the moat to reach the semi-circular Lion Tower before then heading on, via another causeway to the Middle Tower (the place where you now enter).

It would seem that the Royal Menagerie – which included lions, leopards, mastiffs and other assorted animals – was housed here by 1335 (there is a document dated three years later which refers to the ‘Lion Turret’) and it is known for certain that it was housed here from the 16th century until the menagerie was disbanded in the 1830s and the animals removed, some of which were presented to the Zoological Society of London.

The animals were kept in two stories of wooden ‘houses’ set around the inside face of the tower – these were refurbished during the reign of King James I, an exercise yard was added on land reclaimed from the moat and an improved viewing platform from which to watch the lions was added (people were charged a small fee to come and view the animals). Modifications were again carried out in the 1770s.

The Lion Tower and the surrounding complex of buildings were finally demolished in 1852 to make way for a new ticket office. The foundations of the tower can now be seen as you enter the tower.

For more on the Royal Menagerie, see our previous entry here.

PICTURE: A Yeoman Warder with lifesize wire lion sculptures commissioned for the ‘Royal Beasts’ exhibition at the Tower of London. They are located on the site of the Lion Tower. Courtesy  Historic Royal Palaces/newsteam 

A new exhibition has opened at the Tower of London celebrating the Royal Menagerie which was located there for more than 600 years.

Over the years featuring everything from lions and leopards to elephants, camels, kangaroos and crocodiles, the menagerie was founded at the Tower of London during the reign of King John (1199-1216), although as far back as the reign of King Henry I (1100-1135) animals were being presented to the king as gifts. Some notable early animals included a ‘white bear’ believed to be a polar bear from Norway and an African elephant, a gift of King Louis IX of France, both of which were presented to King Henry III.

While the early location of the menagerie – which had a long history of attracting curious sightseers – remains unknown, during the rein of King Edward III (1327-1377) there is reference to it being in a position near the Middle Tower (now the main entrance to the Tower) which suggests it was then already located in what became known as the Lion Tower – a now ruined barbican built by King Edward I in 1276-77.

Animal accommodations in the Lion Tower were substantially upgraded during the reign of King James I (1603-1625) – James was noted to have enjoyed watching the lions fight other animals in the tower’s exercise yard). Further upgrades were made under the watchful eye of Sir Christopher Wren, then Surveyor of the King’s Works, between 1672 and 1675.

The office of the menagerie’s ‘keeper’, meanwhile, had been  formalised in the 1400s with the title awarded for life – it was subsequently held by some important officials.

While in 1687 some of the beasts and birds were transferred to new accommodations at St James’s Park, the menagerie remained at the Tower until 1830 when, following the death of King George IV, the decision to move the animals – then said to number 150 – to the recently founded Zoological Society of London’s zoo at Regent’s Park. Initially only some animals were sold to the zoo but by the end of 1835 the menagerie had been completely emptied with many of the remaining animals apparently sold to an American ‘showman’ Benjamin Franklin Brown who exported them to the US.

The new exhibition, Royal Beasts, is housed in the newly opened Brick Tower (entry via the Martin Tower, itself entered via the wall walk), and gives visitors views from a hitherto closed-off part of the north wall. There are also a series of life-size sculptures of various animals (see the three lions pictured), created by artist Kendra Haste, located around the tower. And, to gain a feel for how the menagerie was viewed during different eras, you can watch the short live action show featuring some of the “rarees” and “curiosities” which were housed within the tower (check with staff for times).

For more on the menagerie’s history, see Geoffrey Parnell’s guide, ‘The Royal Menagerie at the Tower of London’, available for sale at the Tower (£3.99).

WHERE: ‘Royal Beasts’, Tower of London (nearest tube station Tower Hill); WHEN: 9am to 5.30pm, Tuesday to Saturday, 10am to 5.30pm Sunday to Monday (until 31st October); COST: Included in Tower of London admission – £19.80 adults; £10.45 children under 15; £17.05 concessions; £55 for a family (prices include a voluntary donation); WEBSITE: www.hrp.org.uk/toweroflondon/.