There’s been a pub on the site of this Soho institution since before the 1700s, although the current building at 7 Greek Street is believed to date from the start of the 20th century.
The pub’s name is an ancient one – it refers to two landmarks, the Rock of Gibraltar on the north side and Mount Hacho or Jebel Musa on the south side (there is apparently some dispute over which), that mark the entrance to the Mediterranean and are together known as the Pillars of Hercules. The name apparently comes from a legend that Hercules created the Strait of Gibraltar between them when pushed the two pillars apart apart and so separated Europe from Africa.
There’s been several pubs in London which have borne this name although this particular premises does get a mention in Dickens’ A Tale of Two Cities (a street which runs under the pub’s archway is named after one of its characters, Dr Manette). There was apparently a similarly named tavern on the site of what is now Apsley House at Hyde Park Corner (that one gets a mention in Henry Fielding’s The History of Tom Jones, a Foundling).
According to a sign on the pub, this Pillars of Hercules was also frequented by nineteenth century poet and cricket lower Francis Thompson, author of the poet The Hound of Heaven.
The current half-timbered pub – located just to the south of Soho Square – has apparently continued as a favoured locale for literary types. Martin Amis, Julian Barnes and Ian McEwan are among more recent writers who have visited (along with Clive James who referred to it in the title of his collections of literary criticism, At the Pillars of Hercules).