The proposed cable car crossing of the Thames will be sponsored by airline Emirates in a 10-year, £36 million deal announced last Friday. To be known as the ‘Emirates Air Line’, the cable car will link the DLR station Royal Victoria with the Jubilee Line station North Greenwich and will involve the creation of two new cable car stations bearing the sponsor’s name – Emirates Greenwich Peninsula on the south bank and Emirates Royal Docks on the north. It is the first time a corporate brand will appear on the Tube map. Transport for London has said the new service could be operational by summer 2012 (although whether it will be ready for the Olympics remains uncertain). It will feature 34 cable car gondolas and ferry as many as 2,500 passengers across the river every hour with an expected two million passengers to use the service each year. The journey is expected to take five minutes and will see the gondolas travelling at a height of 160 feet above the river. The sponsorship deal was announced by the Mayor of London, Boris Johnson, along with Tim Clark, president of Emirates Airline, and Mike Brown, managing director of London Underground and Rail.

• The Duke of Gloucester unveiled a new statue, called Plumber’s Apprentice, at Cannon Street Station last week to mark the 400th anniversary of the granting of a Royal Charter to London’s Worshipful Company of Plumbers. Sculpted by Martin Jennings (he also created the statue of British poet Sir John Betjeman that now stands in St Pancras Station), the seven foot tall bronze statue is said to underline the livery company’s ongoing commitment to train young plumbers. The company, which was formed in 1365, received its charter from King James I in 1611. From 1690, following the destruction of the company’s previous hall in the Great Fire of London, it was based in a building on the site of the railway station. In 1863, it was forced to again move when the hall was compulsorily purchased to make way for the railway. Also present at the unveiling were the Lord Mayor of London, Michael Bear, and the Lady Mayoress, herself a sculptress and liverymen of the Worshipful Company of Plumbers. For more, see www.plumberscompany.org.uk.

• On now: Shaped by War: Photographs by Don McCullin. The Imperial War Museum is hosting the largest ever exhibition of the life and works of acclaimed photographer Don McCullin. The display features some 250 photographs including rarely seen before portraits of anonymous victims of war, contact sheets, objects, magazine and personal memorabilia. Conflicts covered include those of the Cold War, in places like Vietnam and Cambodia, Bangladesh and the Middle East – the latter include images from the Gulf War and the 20o3 invasion of Iraq. There is also a newly commissioned video in which McCullin talks about the exhibition. Runs until 15th April, 2012. An admission charge applies. For more, see www.iwm.org.uk.

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• South Bank is celebrating the 60th anniversary of the 1951 Festival of Britain with a four month series of events. The official celebrations kicked off yesterday and will run until early September. Highlights of the celebrations include the Museum of 1951 – a temporary museum located in Royal Festival Hall featuring exhibits relating to the 1951 festival, themed weekends including next weekend’s ‘London in Love’, featuring performances by Billy Bragg, and a Festival of Britain-inspired ‘Meltdown’ curated by Ray Davies of The Kinks (runs from 10th to 19th June). The original Festival of Britain was opened on 3rd May, 1951, with the intention of developing a sense of “recovery and progress” among the British in the aftermath of World War II and marked the centenary of the 1851 Great Exhibition. The South Bank Exhibition was at the heart of what were national celebrations and was attended by more than eight million people. For more information on what’s happening, see www.southbankcentre.co.uk.

• Historic royal wedding cakes have been recreated this Easter weekend  in an exhibition celebrating the lead-up to this Friday’s Royal Wedding. The English Heritage-event Let Them Eat Cake, which is being held at Wellington Arch near Hyde Park Corner, features a “four-and-20 blackbirds pie” of the sort King Henry VIII gave to his new wife Anne Boleyn as well as recreations of Prince Charles and Lady Diana’s wedding cake and that of Queen Elizabeth II. The event, which is sponsored by Tate & Lyle Sugars, involves some of Britain’s leading bakers. For more, see www.english-heritage.org.uk/daysout/events/765107/. See Exploring London this week for more on the upcoming Royal Wedding.

• The Mayor of London, Boris Johnson, confirmed this week that work will begin on a new cable car to cross the Thames River in East London this summer. The 34 gondola cable car will stretch for 1.1 kilometres, connecting Greenwich Peninsula and the O2 on the river’s south bank with Royal Victoria Docks and the ExCel centre on the north and carrying up to 2,500 people every hour. Construction will be carried out by a consortium of firms led by Mace – the company currently building the Shard Tower – and it is hoped it will be completed before next year’s Olympics.